ZKB Strategy Game & Film
- Client: Zürcher Kantonalbank
- Year: 2018
The Zürcher Kantonalbank, a Swiss bank, was facing a challenge: none of its employees knew, understood, or even cared much about its strategy.
In order to change that, Zense developed a simple and sustainable solution that went far beyond one-way communication. At its core: the mobile app “Blauweiss”, a digital colosseum where employees duel each other by answering questions, playing funny mini-games, and pushing each other to new heights. A campaign that redefined the employee-engagement playbook.