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For Zuger Kantonalbank, we supported the communication of both the Strategy 2025 and Strategy 2029. While each initiative used different measures and formats, both shared the same goal: making the strategic direction clear and engaging for stakeholders across the organization.
We translated the strategies into strong visual narratives and rolled them out across multiple communication formats — including strategy visualizations, presentations, videos, landing page visuals, stickers, screensavers, and other assets.
The result is a coherent strategy communication approach that creates clarity, makes key messages tangible, and helps align the organization behind a shared direction.
