Wüest Partner
engagement
event

Who said corporate events have to be a snooze fest? We certainly didn’t.

Wüest Partner, a leading Swiss consultancy for real estate, brings together around 300 employees each year to engage in dialogue about values, strategy, and company culture. Traditionally, the event consisted of presentations, workshops, flip charts, and group discussions - but in 2023, we broke with that format. Under the motto "The world is our canvas - let's doodle", we developed an employee event that didn't just communicate Wüest Partner's values and code of conduct, but made them tangible.

Facilitation

In the first step, the content was analyzed, sharpened, and prepared in a way that allowed all participants to build a shared foundation of understanding. Classic presentations and handouts did the job here – the more expressive formats followed later in the day.

Sensualization

To bring the values to life, participants translated the content into symbols, stories, metaphors, and visualizations. Equipped with these cultural insights, each team received an A0 poster. The Designated Doodler Dodo made sure everyone actually picked up a pen, while the Overlap Responsibility Chief kept an eye on how each poster connected to those of the neighboring teams.

Mobilization

Now team spirit took center stage. All posters were assembled into a 10×10-meter mega doodle - a colorful embodiment of the values the teams had worked through, and visible proof of what happens when an entire company draws from the same set of values. Pun intended.

Sustention

To make the event resonate beyond the day itself, the doodle could be hung as an artifact in the office or, with little extra effort, transferred into a poster or other medium. The result: a lasting reminder of how employees made the company's values and strategy their own - and turned them into a work of art.