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What Ali Mitgutsch was to the city is now set to become a reality for the Swiss workplace: a "hidden object" book that documents how we work today. SWISS kicked things off by featuring the hidden-object-version of the airline on a double-page spread in its in-flight magazine.
The vision: Every participating company gets a double-page spread - from large corporations to small carpentry shops, all the same size, all equally colorful.
The aim is to create a democratic portrait of the Swiss economy that is more than just a collection of company profiles. It shows how diverse work in Switzerland is - how similar at the same time. A visual document of our times, captured with humor, precision, and the perspective of a future time capsule.
