Canton Zurich's Department of Economic Affairs brings together a wide range of offices and responsibilities - from labor market services to mobility and economic development.
This diversity creates strong expertise, but also a heterogeneous landscape with different cultures, tools and ways of working. To create orientation and a shared direction in this environment, the department developed a guiding framework: the "Compass".
Our task was to translate this framework into clear visual elements that communicate the common goals and support a shared understanding of collaboration, innovation, and future ways of working.
