For SWISS's sustainability week, we developed a web game that introduced employees and customers to the airline's sustainability topics in a playful way – a format that engages people exactly where dry awareness communication often falls flat.
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For SWISS's sustainability week, we developed a web game that introduced employees and customers to the airline's sustainability topics in a playful way – a format that engages people exactly where dry awareness communication often falls flat.
The week centered on five focus topics that SWISS wanted to bring to the foreground. For each one, players read a short introduction outlining its relevance and the airline's specific initiatives before diving into a colorful hidden-object illustration, where tucked-away items made the topic tangible. The more players found, the higher they climbed in the ranking. At the end of the week, SWISS recognized the winners with a prize.
