For a leadership training, we developed the overarching storyline and guiding metaphor to frame what growth means in a leadership context.
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For a leadership training, we developed the overarching storyline and guiding metaphor to frame what growth means in a leadership context.
Based on this narrative, we created a presentation, a roll-up display and a video to communicate the concept consistently and memorably.
The result was a coherent communication framework that encourages leaders to reflect on their role, mindset and development journey and to further "grow“.
