Sharpening the SWISS Communication Strategy

Good communication starts with clarity about your own role.

Together with the SWISS Communication department, we sharpened the unit’s strategy and created a clearer shared understanding of its mandate. What does the department contribute to SWISS? Which principles guide its work? How can it continuously improve? And how should it present its role and value to the wider organisation?

The process helped define the team’s purpose, strategic priorities, ways of working, and ambitions for the future.

One visible result was an animated explainer film. Rather than simply presenting the department, the film became a meditation on communication itself: what it means to communicate, why it matters, and who we are when we speak to one another.