St. Moritz tourism
strategy communication & visualization

With the Tourism Strategy 2030, St. Moritz Tourism set a long-term direction for the destination. It builds on the lessons of recent years and sets out clear priorities for what comes next.

The strategy review and master plan bring together vision, mission, objectives, and the key fields of development. These span markets and guest experiences, communication and innovation, infrastructure and organizational development.

Our task was to translate this comprehensive strategy into a presentation that brings its ambition and direction to life - clear, engaging, and visually compelling.

Approach

Building on the strategic framework, we designed a presentation that gives the Tourism Strategy 2030 a clear structure and brings it within reach of different audiences.

The visual language follows the distinctive style of St. Moritz Tourism. It combines clarity with a strong visual narrative, presenting strategic priorities, fields of development, and measures in a way that draws out the connections between them.

The result: a presentation that doesn't just explain the strategy. It inspires stakeholders and aligns teams behind where the destination is heading.