Schweizer Salinen
strategy
communication

Schweizer Salinen plays a vital role in Switzerland's salt supply. It operates in a stable yet evolving environment shaped by changing demands and expectations. To create orientation for what's ahead, the company developed a comprehensive strategy spanning mission, vision, goals, values, challenges, and initiatives.

Schweizer Salinen plays a central role in Switzerland's salt supply and operates in an environment that is stable yet evolving. Our task was to give that strategy structure, translate it visually, and prepare it for effective internal communication.

Approach

In close exchange with the Schweizer Salinen team, we structured and sharpened the strategy's core elements, from mission and vision through goals and challenges to values and initiatives, into one coherent narrative.

Building on that, we developed a visualization that makes the strategy understandable at a glance and shows how the individual elements connect. It serves as a central point of orientation within the organization.

To bring the strategy into the wider organization, we translated the content into a presentation for the leadership day and workshops. The presentation creates a clear storyline and supports communication that is both accessible and energizing.