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Pro Juventute
awareness
& explainer
videos

Growing up involves navigating complex emotions and challenging situations – from loneliness and stress to friendship, family conflicts, and heartbreak.

For Pro Juventute and the youth advisory platform 147.ch, we created a series of ten short videos addressing key issues that many young people encounter in their daily lives. The themes include self-esteem, suicidal thoughts, love and relationships, family conflicts, bullying, stress, loneliness, jealousy, and supporting friends who are struggling.

The aim was to offer young people accessible guidance and encouragement - helping them recognize difficult feelings, understand their experiences, and know where to find support.

Approach

We developed a series of concise videos that translate sensitive topics into simple, relatable visual stories. The visual language was kept intentionally clear and close to the everyday lives of young people, making the content easy to engage with.

Designed for digital channels, the videos support the counseling and information services of 147.ch and help young audiences connect with important mental health topics.

To reach young people across Switzerland, the videos were produced in German, French, and Italian.

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