To raise awareness of the 18 different apprenticeship paths at Micarna, we developed an engaging image campaign that speaks to both future and current apprentices.
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To raise awareness of the 18 different apprenticeship paths at Micarna, we developed an engaging image campaign that speaks to both future and current apprentices.
At the heart of it: "Mazubi Island" - a vivid, imaginative world of talents brought to life through collectible cards, a website, a jump'n'run app for Android and iOS, and a cinema trailer. The campaign was rolled out across multiple media channels in German and French to ensure broad accessibility.
"Mazubi Island" was awarded bronze in the "Games" category at the "Best of Swiss Apps" awards by an expert jury - out of more than 200 submissions and 46 nominated apps.
