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Canton Aargau
strategy
visualization

Cantona Aargau's archaeology department faced the challenge of making its strategic priorities and upcoming projects visible and understandable over several years - both for employees and for external audiences such as the public, authorities and policymakers.

Together, we developed a comprehensive visual overview in the form of a detailed "Wimmelbild" illustration that brings together key themes, projects and connections in a lively and engaging visual landscape.

The objective was to create orientation, spark curiosity and provide a shared picture of the organisation’s future - one in which all departments can recognise themselves.

Approach

Based on the strategic priorities and planned projects, we designed a layered visual landscape that connects different topics and encourages exploration.

The illustration makes relationships visible, stimulates discussion and can be used both internally as an orientation tool and externally to communicate future developments.

The visual concept was designed to evolve over time, allowing new focus areas to be highlighted and content to be adapted in the years ahead.

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