To make Helsana’s new strategy understandable for more than 3,000 employees, we first developed an overarching narrative and a fitting metaphor.
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To make Helsana’s new strategy understandable for more than 3,000 employees, we first developed an overarching narrative and a fitting metaphor.
Based on this foundation, we created a key visual, a presentation for the employee event at Zurich’s Hallenstadion, an interactive website, and various additional materials such as posters, intranet illustrations, and screensavers.
Dominik Hug, Head of Strategy, Helsana
Employee survey on strategy communication
