Baloise
website
connecting
the dots

Baloise is driving innovation. Ambitious goals have been set, the strategy for achieving them has been defined, and business figures look successful, too.

But how to communicate this wealth of complex information both understandably and appealingly? Especially given the heterogeneous target group of investors, management, employees, and the media? Is a traditional brochure really the best way to talk about innovation?

We don’t think so.

"Simultaneously inspirational and aspirational, this is a solid foundation to build future growth. Full marks for the extremely well crafted presentation. Really impressive from any perspective."

Baloise employee

In close cooperation with Baloise’s investor relations team, we developed an interactive scrollytelling site – a website to engage with. Users can scroll through the Baloise innovation story at their own pace and interact with gamified elements.

The goal was to put information transfer center stage while still providing entertainment value and creating an appealing design.The average dwell time of 15 minutes during the Baloise Innovation Day speaks for itself – we seem to have succeeded.