Alliance SwissPass brings together a complex ecosystem of public transport stakeholders across Switzerland. Communicating a shared strategy within such a network requires clarity, accessibility, and the right formats.
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Alliance SwissPass brings together a complex ecosystem of public transport stakeholders across Switzerland. Communicating a shared strategy within such a network requires clarity, accessibility, and the right formats.
The new strategy needed to reach 250 transport companies and 18 regional transport associations, while also making its key ideas accessible to the wider public.
To communicate the strategy effectively, we developed a range of complementary formats - including a visual overview, a microsite, a video, a presentation, and a telescopic card used as a giveaway.
These materials were shared through dedicated channels such as intranet platforms, newsletters, in-person events, and direct mailings. In addition, all content was made freely available to members via the intranet, enabling the whole network to reuse and share the materials.
