SWISS Sustainability Gamification

Client: Swiss International Airlines

Year: 2022

Zense created a webgame that allowed clients and employees to learn about sustainability issues in a fun and accessible way. The game supported Swiss in their educational efforts during their sustainability week.

During sustainability week, SWISS put the focus on five key topics. But how to educate and engage SWISS employees and customers alike? By creating a game that’s fun and informative!
On each focus topic, the players got to read a brief text highlighting the current relevance to sustainability as well as SWISS’ efforts in that specific area. Then the fun begins: The goal was to find different hidden objects in a colorful, teeming illustration that represented sustainability in a fun and topical way. The more items players found, the higher their ranking. At the end of the week, the winners received a prize from SWISS.