Strategy campaigns &
Change Communication

Your strategy is only as good as your ability to articulate it.

Bob Iger

 

Does your corporate strategy make perfect sense – yet no one seems to understand (let alone adopt) it? We may have just what you need. Let us help you move your organization with sense and sensibility – and a little bit of nonsense. Using a plethora of storytelling and visualization techniques, clever analysis, a wide range of digital and analog media, and lots of persistence, we get your employees, shareholders, clients, voters, students, lovers, pets, and families to understand and engage.

 

 

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Why bother?

9 out of 10 corporate strategies fail – often because of poor strategy communication. But why is communication so difficult? And does it have to be? We don’t think so! Yes, strategies can be complex (they have to be) – but the same is not true for strategy communication. Let us help you reframe (rather than simplify) your complex strategy for you. Because for us, complexity is nothing to be afraid of. Quite the contrary.

 

We thrive on helping companies reframe their strategies. And we love engaging their employees and stakeholders through interactive visualizations, creative workshops, adaptive narratives and a strict content-first attitude. Many words to convey a simple truth: Reframing complexity is what we do best.

 

Zense has helped numerous Fortune 500 companies move forward. For instance, one of our projects – a strategy mobilization for Swiss – is still taught at universities as a best practice case study in strategic communications.

 

Past work – two out of many examples:

Baloise

Baloise has set sail for new shores with their “Simply Safe” strategy – quite literally. In this large-scale strategy visualization, the organization has turned into a fabulous cruise ship on an adventure through icy waters.

 

Now there’s a strategy communication that gets everyone on board.

 

TELL ME MORE

Graubünden Tourism

Just another example of a strategy visualization with great attention to detail. For Graubünden Tourism we were able to clear the fog around missions, visions, and related concepts.

 

Together, we reach the summit of change mobilisation.

 

MORE, MORE, MORE

What cost to expect:

The Emperor

  • Facilitation concept (incl. workshop, qualitative interviews, communication plan)
  • Sensualization concept (incl. workshop, audience testing)
  • Project branding (incl. key visual)
  • Strategy visualization
  • Engagement video
  • Slidedeck / PPT
  • Asset case
  • Activation campaign (workshop kit, gamified web campaign, etc.)
  • Sustention concept (incl. performance measurement)
  • Continuous updating of key media

 

from 150K

The Visionary

  • Facilitation concept (incl. workshop, qualitative interviews, communication plan)
  • Sensualization concept (incl. workshop, audience testing)
  • Project branding (incl. key visual)
  • Strategy visualization
  • Engagement video
  • Slidedeck / PPT
  • Workshop kit, website or give-away
  • Asset case

 

from 79K

The strategist

  • Facilitation & sensualization concept (incl. workshop)
  • Strategy visualization
  • Engagement video
  • Slidedeck / PPT
  • Asset case

 

from 49K

And how does it work?

Facilitation

What is the message? Who is the audience? What is the goal?

 

Sensualization

Which is the leading medium? What is the story? What is the metaphor?

 

Mobilization

What level of communication do we choose? What response are we encouraging?

 

Sustention

How well is the message sticking? What has changed? What’s next?

 

 

Zen-sational, right? Contact us!