Strategy campaigns &
Change Communication
Your strategy is only as good as your ability to articulate it.
Bob Iger
Does your corporate strategy make perfect sense – yet no one seems to understand (let alone adopt) it? We may have just what you need. Let us help you move your organization with sense and sensibility – and a little bit of nonsense. Using a plethora of storytelling and visualization techniques, clever analysis, a wide range of digital and analog media, and lots of persistence, we get your employees, shareholders, clients, voters, students, lovers, pets, and families to understand and engage.
Why bother?
9 out of 10 corporate strategies fail – often because of poor strategy communication. But why is communication so difficult? And does it have to be? We don’t think so! Yes, strategies can be complex (they have to be) – but the same is not true for strategy communication. Let us help you reframe (rather than simplify) your complex strategy for you. Because for us, complexity is nothing to be afraid of. Quite the contrary.
We thrive on helping companies reframe their strategies. And we love engaging their employees and stakeholders through interactive visualizations, creative workshops, adaptive narratives and a strict content-first attitude. Many words to convey a simple truth: Reframing complexity is what we do best.
Zense has helped numerous Fortune 500 companies move forward. For instance, one of our projects – a strategy mobilization for Swiss – is still taught at universities as a best practice case study in strategic communications.
Past work – two out of many examples:
Baloise
Baloise has set sail for new shores with their “Simply Safe” strategy – quite literally. In this large-scale strategy visualization, the organization has turned into a fabulous cruise ship on an adventure through icy waters.
Now there’s a strategy communication that gets everyone on board.
Graubünden Tourism
Just another example of a strategy visualization with great attention to detail. For Graubünden Tourism we were able to clear the fog around missions, visions, and related concepts.
Together, we reach the summit of change mobilisation.
how does it work?
Facilitation
What is the message? Who is the audience? What is the goal?
Sensualization
Which is the leading medium? What is the story? What is the metaphor?
Mobilization
What level of communication do we choose? What response are we encouraging?
Sustention
How well is the message sticking? What has changed? What’s next?
Or get a peek at the costs, first …
Everything – and more: from a facilitation concept to sensualization, project branding with strategy visualization, videos, slide decks, and an activation campaign to the sustention concept and the continuous updating of key media – from 150K
Everything – but no more: from a facilitation concept to sensualization and project branding with strategy visualization, videos, slide decks, and an asset library – from 79K
Not quite everything: from a facilitation concept to sensualization with strategy visualization, a video, a slidedeck, and an asset library – from 49K
