strategy Communication
Make your strategy Clear, Engaging and Actionable
9 out of 10 Strategies Fail due to bad Communication
We help organizations communicate their strategies so they are understood, embraced, and put into practice. From leadership teams to entire organizations, we turn complex change into clear stories that mobilize people.
Your strategy is only as good as your ability to articulate it.
Bob Iger
Why Strategy Communication Matters
Most strategies fail not because they are wrong – but because they are not communicated effectively. People don’t engage with PowerPoints and abstract words. They respond to stories, visuals, and experiences that make strategy real.
With Zense, you can:
- Build clarity and alignment across teams and departments
- Create engagement during transformation
- Reduce resistance and uncertainty in change processes
- Visualize strategy in ways people remember and act upon
Past work – SOME OF OUR FAVORITES:
SWISS INTERNATIONAL AIR LINES Strategy COmmunication
As Swiss International Air Lines emerged from the turbulence of the pandemic, a strategic redesign was essential for the new horizons ahead: The new strategy had to be well structured, understandable and compelling enough to engage every level of the organization.
We stepped in to translate complex strategic thinking into actionable insights and emotional engagement.
Baloise Change Mobilization
Baloise has set sail for new shores with their “Simply Safe” strategy – quite literally. In this large-scale strategy visualization, the organization has turned into a fabulous cruise ship on an adventure through icy waters.
Now there’s a communication strategy that gets everyone on board.
Graubünden Tourism Strategy Visualization
Just another example of a strategy visualization with great attention to detail. For Graubünden Tourism we were able to clear the fog around missions, visions, and related concepts.
Together, we reach the summit of change mobilization.
How does it work & FAQ
What is strategy communication?
Strategy communication is the process of translating abstract strategic goals into clear messages, visuals, and experiences that employees and stakeholders understand and support.
Why does change fail without communication?
Change initiatives often fail because people don’t see their role, don’t understand the purpose, or resist uncertainty. Effective communication makes strategy concrete, reduces resistance, and builds trust. At Zense, we always start with understanding the target group and finding metaphors and stories which speak to them. Find lots of examples here.
How does Zense visualize strategy?
We combine storytelling and design to create strategy maps, narratives, and interactive formats that help people see where the organization is going and why it matters. We follow a structured process of Facilitation, Sensualization, Mobilization, and Sustention which helps our clients navigate the complexities of strategy communication. Here’s more on our method.
Who benefits from strategy communication?
Leadership teams, boards, HR and communication departments, and entire organizations – anyone who needs to align people behind a vision and make transformation stick. The real question is, who does not?
What does a typical project look like?
Depending on scope, projects may include workshops, narrative design, visual communication, and mobilization campaigns. Budgets typically start at CHF 50,000 to include a visualization, a video, a slidedeck, and an asset library.
