According to Forbes, 9 out of 10 corporate strategies fail – often due to weak communication. We help companies reframe their strategies and engage their employees and stakeholders by relying on interactive visualizations, engaging workshops, adaptive narratives, and a strict, content-first attitude. Zense has already helped numerous Fortune 500 companies move forward. One of our first projects – a strategy mobilization for Swiss – is still being taught at universities as a best-practice case study in the field of strategic communication.
Organizations can be noisy places. Whether you want to promote a new project-management tool, announce new security guidelines, or adjust your corporate culture, you need tools to be heard – and to hear. With animated and live-action videos, interactive media, leaflets and posters, and of course real-life human interaction, we help you cut through the noise. We make sure you and your colleagues stay on the same page and get to keep an eye on the big picture.
How can you reimagine the future if you do not understand the present? How can you navigate the territory without a map? How can you collaborate when there is no common (play)ground? At Zense, we believe in sharing our mental models with one another, negotiating them, and merging them into a big picture that everyone agrees on.
We help you create a shared and pluralistic understanding of your organization, venture, project, or product – applying both structured and creative thinking. Let’s workshop a visual and/or narrative representation of the status quo, reimagine it together with pen and paper, and, eventually, involve everyone who has a stake in it.
Everyone’s curious about the new project-management software but its e-learning tutorial is as boring as Almodóvar’s collected works? You have finally moved into your new headquarters but still can’t find the gym (even though you really want to)? We believe that everything can be taught and learned through a clever mix of catchy carrots and kinky sticks, a combination of double-loop learning, collaborative tools, cutting-edge technology, and – most of all – curated and fun content.
Did you know the makers of Monopoly originally wanted to raise awareness about the perils of capitalism? Well, so much for that … But with playful experience, simulations, active involvement, and gamified incentive systems, you can enhance both the reach and depth of your message – provided you play your cards right.
«Working» with board and card games, real-life simulations, and all sorts of digital wizardry, we make sure that even that bore in accounting reconnects with his inner child. And it does not stop there! We use gamification elements where you least expect them: compensation and benefits schemes, customer-centricity initiatives, or digital application forms. Why? Because life’s a game. So, let’s play!
There’s nothing more boring than a badly designed workshop (except for an Almodóvar film, maybe). But there’s also nothing more effective than a well-designed workshop (except for an Almodóvar movie … if you’re suffering from insomnia, hihihi). We help you innovate, ideate, create, experiment, prototype, strategize, implement or travel to the innermost realms of your organization’s psyche. By designing and/or conducting tailor-made workshops, sessions, seminars, or events – and by providing you with the right tools to do so yourself.
PR & nonmarket communication
Reframing complexity comes in handy when reaching out to the outside world. We help organizations unleash their narrative capital. Let us unearth, sharpen, tell, and ultimately co-write your story, involving as many stakeholders as necessary. Let us make sure your message sticks.
Thanks to a slight lack of sense and sensibility in our education system, we have had to find our own ways to make things glitter, even if they aren’t gold. Throughout our studies, we’ve worked with summaries, mind maps, and memory palaces to make sense of dry content, transforming PowerPoint presentations into creative outlets and boring papers into engaging stories. And now, we’re more than happy to help you translate science into entertainment. Our animated science series, «Little Green Bags» and «Academic GIFts», for instance, have racked up millions of hits on social media — and continue to lead the way.