Things are not as bad as they seem – nor as difficult. This was the message of famous global health specialist and data expert Hans Rosling that inspired the Swiss Confederation’s initiative Project Rosling.
The Swiss Federal Statistical Office approached us to introduce Project Rosling to a wider audience by means of an animated video. The initiative aims to bring together the data and statistics community with the data users, to support sustainable policymaking and to promote a worldview based on facts instead of fake news.
We delved deep into the subject matter to find a balance between transporting very dense information and keeping a light touch in the narration. We combined playful photographic collages with data-visualization-inspired graphics, using the medium of animation to full advantage.