NAB Strategy Visualization

  • Client: Neue Aargauer Bank
  • Year: 2014


In collaboration with a project team consisting of representatives from HR, IT, communication and strategy development, we have structured, reframed and visualized the various components of NAB’s new corporate strategy with the help of an island metaphor.


Ever since, a large lighthouse has stood for the company’s positioning statement, a roundabout has represented its process optimization activities and newly arrived battleships have visualized the aggravated regulation conditions in the financial industry.