Our clients often tell us: “Please help us reduce complexity.”
Alas, we can’t be of much help there. Because, you see, for us complexity is nothing to be afraid of. Quite the contrary. An old system-theory principle says: variety absorbs variety. In order to beat a soccer team, you need at least as many players as your opponent has. If you want your company to succeed, its strategy must match the dynamics of the outside world. After all, not everything fits into a BCG matrix. Reducing complexity is like amputating superpowers. So, please don‘t confuse simplicity with clarity. Good math teachers are able to explain the binomial-distribution formula even to a monkey. Bad ones couldn’t teach basic arithmetic to Professor Einstein himself.
Yet, when not handled with care, complexity can be overwhelming and costly. Which is why we suggest reframing complexity – rather than reducing it. Using logic, storytelling, visualization, and gamification techniques, we give wings to whatever piece of information you‘re dealing with. And we make sure it arrives safely at its destination.
We typically reframe in four successive steps: Facilitation, Sensualization, Mobilization, and Sustention.
During Facilitation, we help you analyse and understand your message. Using logic, structure, writing, and managerial principles, we help you not only separate the wheat from the chaff, but also prepare the former for the baking process and add a few missing ingredients. The big questions are: Does it make sense? Does the map match the territory – now and in the future? What target groups are most relevant? Whether it is a strategy, a scientific theory or a product description, it needs to be coherent and well-structured.
And finally, during Sustention, we acknowledge that there is, in fact, no final. Your content evolves with changing environments, peoples’ reactions, or altered goals. We are there to help you adapt your content, check its effect, and swipe you off your feet over and over again.
"Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, are truly powerless."Salman Rushdie
OUR APPROACH TO GAMIFICATION
Whenever we design, develop, or implement a gamification solution, we always remain true to our LEGIT principles:
Look & Feel
Implementation across the Organization
Well-reframed content is
- Visual, showing both the wood and the trees
- Interactive, challenging, and engaging
- Truthful, faithful to the source
- Adaptive, changeable over time and for different audiences
- Metaphorical, creating meaning through alienation
- Insane, memorably silly
- Narrated, told as a transformative story
- Sound, structured, and compelling
Interested in expanding your toolbox? Then have a look at our agency bible (only available in German)!
Fresh out of the kitchen: KitKitKit. As we were a bit fed up with all the soul-numbing business templates and canvasses out there, we set out to create a more liberating and inspiring tool for workshops and other forms of creative interaction.
Book a Workshop
Do you want to learn more about our methods? Or need help applying them to a real-life case? Contact us anytime for a workshop or presentation on Reframing, Storytelling, Visualization, Metaphorical Thinking or Gamification.