The gamified Mazubi Island

  • Client: Micarna
  • Year: 2017


Micarna SA makes meat products for the Swiss Migros Group. But that’s only half the story. Did you know that Micarna hires more than 100 trainees for 18 different job positions? No?


This is exactly why Zense created a campaign addressing prospective apprentices and other young adults. At its centre is Mazubi Island, a place full of talents. The campaign consists of films, an extensive mobile video game, collector cards, and much more. You cannot imagine how much fun we had producing all of that.