Inanna Fertility


Client: Inanna Fertility

Year: 2021

Inanna Fertility is an innovative start-up that aims to revolutionize the processes of in vitro fertilization through the use of artificial intelligence.


Just founded and the boxes in the newly rented office space, next to the Zurich location of Google, still unpacked, Inanna Fertility came to us. They needed a corporate identity.

Logo & CD

The comprehensive appearance includes a style that we developed for Inanna Fertility. From this we derived the logo and developed the entire corporate design with presentation templates, brand book and a comprehensive image case.


The most important access to Inanna Fertility is the website, which we designed and programmed in close cooperation with the young team and with great attention to detail.


In Zense fashion, we approached this comprehensive task with a cinematic story. The animated film explains the IVF processes and shows how Inanna Fertility uses data analytics and deep learning to make these processes more transparent and improve them. The story of a couple – and their cute puppy – was tailored to different target groups: patients, potential investors and the actual customers of Inanna Fertility – doctors and clinics.