This idea came to us while cooking spaghetti and facing humanity’s oldest dilemma: giant pot that takes forever to boil and never fits the dishwasher, or small pot with spaghetti sticking out like antennas, unevenly cooked and mildly infuriating. And that’s when it hit us: why are spaghetti not round?

Introducing Spaggondos. Or: Spaghetti 3.14. Beautifully circular spaghetti designed to fit perfectly into normal sized pots. Same taste, same joy. Come on, it's a GREAT idea. Just not great enough to spend the next three years in a garage trying to reinvent the pasta industry ourselves. So we’d rather hand it over to Barilla, Migros, or another brave institution … let's see.

Status: ready-made pitch video. Ready to send out.

A few years ago, a well known company asked for an anniversary idea that would make as many people as possible happy. But we thought: maybe making people happy is the wrong premise. Studies show that when people are asked how happy they are in life, the answers vary wildly. But when you ask how happy they are right now, most people say: actually, pretty happy. So maybe happiness does not need to be created. Maybe people just need to be reminded of it.

That’s how the Happy Watch idea was born. A beautifully analogue watch that pulses at randomized moments throughout the day, gently pulling people back into the present. Not another screen. Not another dopamine trap. The only watch that makes you forget about time.

The Zen Watch. The Happy Watch. Or maybe even: the Happy Swatch.

Status: the clock is ticking!

Switzerland has nuclear bunkers and direct democracy. But somehow, every apartment building still has a shared laundry room with analogue schedules from the Stone Age, creating more conflict than the question of what to do with all our Nazi gold.

Wishywashy turns this uniquely Swiss cultural phenomenon into a digital platform that organizes communal washing machine schedules with elegance, transparency, and passive aggressive harmony prevention. A pilot version already exists. The basement revolution has already begun.

In collaboration with https://dreicast.com/

Status: piloting.

Imagine playful collaboration between Vitra, the legendary Swiss furniture and design company, and the Swiss Vita Parcours, a beloved network of outdoor fitness trails hidden in forests all across the country. What if the classic Vita Parcours was reimagined through the lens of contemporary design? From a Vitra.Parcours on the Vitra Campus to office versions or even a nationwide April Fool’s campaign, the project blends movement, humour, public space, and design culture into one beautifully obvious idea. We think: it’s a no brainer :) An idea by our friend Vincent.

Status: in conversation.

The other day, a friend of ours filled an empty Coke Zero bottle with water and called it “Zero Coke.” And that’s when it struck us: why don’t they just do it? At least as an April Fools’ joke. Okay, maybe only as an April Fools’ joke. Make a limited edition, hand them out during a promo stunt, and watch HQ go maaaad. Why not?

Another idea by Vincenco.

Status: one conversation. One. Didn't go anywhere 😅

Ali Mitgutsch gave generations of kids a city teeming with little bakers and firefighters; this book asks the obvious follow-up - what if we did the same thing for the Swiss economy, with radical fairness in page real estate. Swiss International Airlines and a three-person carpentry shop in Appenzell get identical double spreads, which is either economic democracy or the most beautifully Swiss compromise ever attempted. Readers get to hunt for the burnt-out middle manager, the abandoned ping-pong table, and the strategy deck no one has opened since 2019. A time capsule for future archaeologists, who will rightly conclude that the early 21st century was mostly meetings, fruit baskets, and lukewarm coffee.

Status: 3 out of 12 images sold.

Years ago, we had THIS idea: what if there was an invisible Karma bar floating above our heads, controlled by a secret, dystopian, and stupidly bureaucratic organization, nudging human development. Ever since, we've been working on it. We even got funding to write a script, we pivoted, we lost interest, gained interest, now even one of the Spiderman directors knows about the project (he loved it at first, now he's not replying to our emails anymore haha). We are on it. Still. Somehow.

Status: coming soon. Soonish.

From the yet unreleased press release:

After two world wars, nuclear disasters, and global warming, humanity is now facing its greatest achievement yet: Artificial Stupidity.

A brilliantly dumb program unable to answer even the simplest questions. AND it gives spectacularly idiotic advice.

"Our goal was to use machine learning to create a robotic being that would help move humanity forward every day. To a future thats even dumber than the present." says Yves Erne, CTO of IAhh, or MegaGod, as IAhh insists on calling him for reasons unknown (although it usually spells MegaGod wrong).

IAhh is now available to beta testers. Use at your own risk.

Status: launching soon.