Graubünden, a Swiss canton and tourism destination, is in turmoil. Hotel stays are dwindling, competing regions are stronger than ever, and “winter is coming” has become a mere phrase from a fantasy world far, far away. Only with the combined efforts of all stakeholders – such as resorts, public transportation, the media and the private sector – will Graubünden succeed in achieving a turnaround.
Zense helped GRF, the canton’s tourism organization, structure, visualize, and “metaphorize” its plan to support the canton in this undertaking. The result is a poster-and-video combination that shows both the big picture and the dirty details.