Graubünden Tourism – Strategy Visualization
Client: Graubünden Tourism
Year: 2016
Graubünden, a Swiss canton and tourism destination, is in turmoil. Hotel stays are dwindling, competing regions are stronger than ever, and “winter is coming” has become a mere phrase from a fantasy world far, far away. Only with the combined efforts of all stakeholders – such as resorts, public transportation, the media and the private sector – will Graubünden succeed in achieving a turnaround.
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