Change It! – The Book

In the sequel to our agency bible (Reframe it!), we talk about nothing less than changing the world!


In 21 chapters, we invite you to see the story which is hidden in everything. Great storytellers can teach us to shape the world as if it were a story – which it might just as well be. Change your work, change your life, change the world, Change it!


If you feel like giving it a try, here is your copy.





How does reality turn into a story?


How does a story transform into a good story?


How does the good story become reality?



The interchange between story and reality is a never-ending process. Every transformation from one to the other triggers some change in the former.


A large part of the book is devoted precisely to this interplay.



The remaining part is all about creating good stories.

Simple at a glance, but all the more intriguing the deeper you are willing to dive into the subject.

So, let us take you by the hand and lead you into the world of stories.


From reality to story and back again!