Baloise Equity Story Visualization

  • Client: Baloise Switzerland
  • Year: 2016


Communicating an insurer’s strategy is as dry as dust? Not with the Zensemakers.


Zense has helped Baloise set sail for new shores with their “Simply Safe” strategy – quite literally. In this large-scale strategy visualization, the organization has turned into a fabulous cruise ship on an adventure through icy waters.


With the help of a complex, animated presentation provided by the Zense pirates, the leadership team got to communicate this emotional story at the Baloise Investor Day. Ever since, the ship metaphor has served as an organizational map for strategy-related messages.